A Day in the Life of a Startup Part II – from Brooklyn to the NYC Garment District

Giving a sneak-peak into a day in the life of a startup – no day is truly the same as I work out of loud coffee shops, my apartment, random NYC street corners…you name it, it has pretty much happened!

 Monday December 11:

 7:45am: Staples run to print out shipping labels. Some online orders came in over the weekend and I wanted to get them shipped out. The biggest challenge thus far has been spreading the word online as a new company sans hefty marketing budget, so it’s always exciting when customers find Sat Nam babe!

 9:30am: Weekly touch base call with my boss for the global health NGO that I work for part time. He’s the best boss (for real) and has fully supported my work as a new entrepreneur. I’m an advocate for not quitting your day job while you start your own thing; I feel supported financially without adding an extra layer of stress to the already busy life of launching a company.

10:15am: Emails! A sample of some fun ones:

  • Met a cool spice company – Burlap and Barrel -this past weekend at the holiday market I was a vendor at. They invited me to participate in a holiday market next week at Empire Stores in Dumbo, Brooklyn! I'll be there selling cute SNB clothes Tues Dec 19 and Fri Dec 22!
  • Responded to a woman who is a fellow Kundalini yogi and wants to snag some of our white tees as a wholesale order and tie dye/sell them. Being a new nimble company willing to try new things, I said sure!
  • Lastly, big news – I saw a sneakpeak late last week of the Yoga Journal “Must Haves of 2018” article for the Feb 2018 issue – bug party leggings are featured! Emailed the editor to ask about whether story will also be promoted on YogaJournal.com and across social media and she said most likely yes. Big news for a new company!

1:30pm Call for my NGO gig taken from a loud-ish coffee shop in the Garment District.

 2:45-4pm Met my amazing pattern/sample maker who took me under her wing over a year ago at same loud-ish coffee shop. Haven’t seen her in months, but updated her on all things Sat Nam babe. She gave me really great feedback on children’s wear showrooms, making me re-think this approach. She also gave me great insight into children’s trade shows and how to best approach them. I will be meeting with a big trade show in early January and will then decide if the hefty fee to participate will be worth joining future shows.

4-6pm Move my "office" over to Starbucks a block away to do more work, which involved sending out a post-holiday market email to new newsletter subscribers and writing this very blog post!

6pm Met up with grad school friends – three years ago to the day, I finished my MBA and still believe that business can truly be a force for good.

In case you missed the first post about a day in the life of a startup, check it out here.


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